Difficulty scores are notably lower in Ahrefs and. Out of interest I then went and added one of the keywords that is. Semrush tries to make its keyword difficulty score as accurate as possible. keyword difficulty scores, and SERP analysis,. If you’re looking for an all-in-one SEO toolkit, both Semrush and Moz are great tools as they offer amazing features (at almost similar pricing). Anchor text used in the link . 1. The Keyword Difficulty score has been designed to help you estimate how much effort it will take to seize your competitors’ positions in organic search for a particular keyword. Moz Pro is a completely upgraded SEO toolset that helps improve overall search engine rankings and website visibility. 01. Keyword. Ubersuggest: Best for easy keyword research. Keyword Difficulty is a score that weights how difficult it is to achieve top 10 rankings for a given term. The “priority score” feature for a keyword is available in Moz and not in SEMrush. The keyword difficulty score is on a logarithmic scale from 1-100 and it really differs between SEO tools. It was difficult for us to find the best between both about this feature. Moz Standard, for example, offers only 3 campaigns, while Semrush’s Pro offers 5. Broadly speaking, a higher. 2 billion keywords in its database. Semrush dashboard also offers a site audit tool that helps users identify technical SEO issues and on-page SEO factors that. After a careful analysis, SEMrush will provide users with a keyword difficulty percentage. Almost all marketers are counting on SEMrush to determine keyword difficulty, and we can see why. Semrush, Moz, Ahrefs and GrowthBar are the best SEO tools out there for keyword research, competitive intelligence and SEO audits. 4. The changes are as follows: keyword 1 initially graded an A - 6 days later is still an A keyword 2 initially graded C and is now graded as an F keyword 3 initially graded C and now an F keyword 4 initially a C grade and now an F keyword 5 initially a B grade and has remained a B. SEMrush: Overview. Site Audit lets you fix issues with your own website to boost rankings and you can create new projects using. Whether it is for marketing purposes, to improve sales, content is significant for better outreach. Simply put, if KD=90, any attempts toSemrush projects a lot of different data such as CPC, keyword difficulty, keyword rankings, and much more. The results of these comparisons demonstrate that Semrush provides the most accurate and consistent KD scores on the market 5 . SEMrush has a keyword tool that. SEMRush Round 3: Backlink Analysis and Building. Semrush tries to make its keyword difficulty score as accurate as possible. There are two different sets of competitors you want to research: Your current, actual competitors. 1. These tools are widely used by digital marketers and SEO professionals to improve their website's search engine rankings and drive more organic traffic. What stands out in this comparison is that both SEO tools, Semrush and Moz, present powerful keyword research capabilities but with distinct methodologies. Use this metric to compare keywords within your niche and set your expectations. Moz offers a 30-day free trial with a short form for those who want to use the tool, and as with other tools you can get both URL-based and keyword-based suggestions and find keyword ideas. Theanalysis comes with page and domain potential metrics, which are unique ratings offered by Moz. 1 Keyword Research. To help users decide which keyword prospects to pursue with a limited amount of competition, the tool also presents a competitive score for each keyword shown. 95 when billed monthly or $108. Moz Keyword Difficulty Score. Domain Authority is based on data from our Link Explorer web index and uses. , “sleep,” “bed,” and “pillow”). Backlinks:. Plus. Provides the Keyword Difficulty (KD) score to help you find easy keywords to rank for in the SERPs. Ahrefs is More User-Friendly. Ahrefs is showing 5/100, ubersuggest- 61/100 and Semrush- 31/100. So let’s explain it in detail. To fully understand how authority scores impact difficulty calculations, you need to know how these different tools calculate authority scores. 3. For this reason, the difference between the two tools is small, but the difference in features makes Ahrefs the better choice for many users. 2. And keep in mind that every keyword is different and has a different search volume, keyword difficulty score, and traffic value estimation. LowFruits. Moz is a joke in comparison. If you run a full report you can break down the SERP for each keyword and judge the individual strengths of each URL that ranks. check out where Moz stands against Semrush. Start with seed keywords and focus on long-tail keywords. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. Keywords explorer. The SEO difficulty (score out of 100) The paid keyword difficulty; And the Cost Per Click (CPC) Good to know: Ubersuggest is one of the most affordable tools. The Keyword Difficulty (KD) score lets you know how easy or hard ranking for a search query is. Feature SEMrush Moz; Keyword Difficulty: SEMrush has a tool that assesses the competition level for a specific keyword. The main differences is how many keyword reports, page analysis and keyword searches you can use every month) How does the price compare to similar products (like SEMRush and Ahrefs)? Well, Moz’s lowest tier is a bit cheaper than Moz and Ahrefs. It allows them to evaluate queries. It looks at the SERP features that appear in a set of results (e. 3. Semrush has 20 billion keywords for Google in its database, where Ahrefs has 10. Traffic Potential: The amount of traffic you’d get if you ranked in the #1 spot for that keyword. Find and filter keywords using various criteria, including the keyword search intent. I recommend stacking Semrush’s and Ahrefs‘ keyword difficulty metrics to get a strong high-level overview of the competition. Although Moz and Semrush are both SEO toolkits Semrush offers even more useful. 4. They're both the ultimate all-in-one SEO tool, offering something for all types of clients. Know the major difference between Moz and SEMrush and Which one is better for you! Comparing two SEO Tools is not an easy task, For a better comparison, we have to understand these tools better. 95 when billed monthly or $108. To me, this is actually a good thing. Some Critical Differences Between Moz and Semrush. Semrush vs. The tool takes organic rankings & authority of domains into account when calculating this score to determine how hard it would be to out-rank those currently ranking for the target. Broadly speaking, a higher keyword Difficulty score means it will be more difficult to compete with the already-ranking results, and a lower Difficulty score means it's likely to be easier. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. How semrush Calculates Keyword Difficulty semrush uses a number of factors to calculate keyword difficulty, including the number of searches, the number of results, the CPC, and the number of backlinks. " These people look for. Ahrefs Tops in Keyword Research. What are SEMrush, Ahrefs and Moz? SEMrush, Ahrefs, and Moz are the three main SEO software tools in the world of SEO. In terms of pricing, this is where Ubersuggest has made the most impact and a name for. You also get Moz's famous Keyword Difficulty Score along with CTR data. (aka “Monthly Search Volume”. MOZ, for example, uses a combination of page authority and domain authority (which, in turn, is based on the number of referring domains. So in this post, let’s talk about both of their. Semrush Keyword Difficulty 02 Keyword difficulty is one of the essential metrics when it comes to carrying out keyword research. However, a possible workaround would be entering each search term into the Keyword Overview section to get an individual Keyword Difficulty score. Keyword Difficulty Scores give a general sense of a keyword’s competition level. Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest. Surfer SEO Support. And it was time to see how their support stacked up. Bid on that keyword in a Google Ads campaign. Acquire More Backlinks with Semrush. The keyword difficulty score on the platform is calculated by analyzing the. While exploring keyword like “Top mobile under 15000” on Ahrefs, showing Keyword Difficulty around 20 means low competitive but when the same Keyword is. Ahrefs’ Keyword Explorer is fairly similar to SEMrush’s and Moz’s, with just a few differences. Hi guys, I searched a keyword for my website on these tools and all are showing different keyword difficulty. This tool helped me grow my search traffic by over 15% within 30 days. Whereas Semrush only provides data for one search engine, Google, Ahrefs lets you perform keyword research for 9, including big hitters like YouTube and Amazon. My aim is to get search traffic to that content without building links. . SEMrush offers detailed ad-insights which Moz lacks. That said, I wish Surfer’s keyword research tool was more fleshed out. When comparing both tools, it is vital to see which tool offers better features for keyword research. Free Trials: Semrush vs Moz. Head over to Moz Keyword Explorer and copy the keywords into a new list. Moz would be an okay option for someone with just 1 or 2 sites getting started and if it was priced more reasonably at like $40/month. Semrush uses a percentage to indicate this — with a higher percentage indicating that it’s going to be harder to rank for a particular keyword. Moz’s Keyword Difficulty tool is for narrowing down your pool of keywords to the ones you have a shot at ranking for, while Ahref’s Keywords Explorer is for generating new ones. Using a Keyword Difficulty Tool. Another key. I think that you can only really appreciate a difficulty of 70% if you already have a site that is ranking at TopSERPs for a similar term. A complete comparison of SEMrush Vs Ahrefs Vs Moz Pro Vs SpyFu. Volume is a real number that carries meaning by itself. Using a Keyword Difficulty Tool. Moz vs. 2. Moz Pro comes first when talking about its user-friendly interface for beginners. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. The lower the keyword difficulty score the better. It has a freemium package and an “Individual” package with a lifetime cost of €290. Page Authority (PA), which is unique to Moz and not offered by other tools, is another metric that provides powerful insights. And these variations are very difficult to understand. Next, click on “Keyword Research,” “Explore by Site,” and then “Site Overview” in the left navigation column. 5- Keyword Difficulty. We calculate the Ahrefs KD score by taking a trimmed mean of the number of linking domains to the current top-10 ranking pages and then plotting the result on a logarithmic scale from 0 to 100. Moz's Keyword Explorer tool enables users to discover valuable keyword opportunities by providing accurate search volume data, keyword difficulty scores, and SERP analysis. Here is a review of SEMrush vs Ahrefs vs Moz Pro vs SpyFu. Difficulty. So you can start the keyword grouping process. It is an essential feature for anyone looking to optimize their website’s SEO strategy and improve its organic search rankings. The lower the keyword difficulty score the better. 2. g. 7. It is measured on a scale from 0 to 100, with the latter being. The Keyword Difficulty is indicated on a scale from 0 to 100. Round 2 Winner: SEMRush. SEMrush keyword difficulty is a metric designed to help users assess the level of competition associated with specific keywords. Let’s check out the key aspects of Moz, including its features, advantages, limitations, and pricing. Semrush Keyword Magic Tool. But, we knew it had a lot of flaws in its scoring system. Moz keyword research tool provides less data (e. Thanks for your help. Moz. SEMrush gives 500 keywords while Moz can give only 300. Step #3: Identify Search Volume. SEMrush utilizes a research-based approach for finding the optimal keywords. 4. So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. A numerical score representing the difficulty of ranking for that keyword, often on a scale of 0-100. It has different toolkits like SEO toolkit, content marketing toolkit, competitive research toolkit, etc. Keyword Planner. What defines a good keyword difficulty score for your website to target though, varies depending on the ranking strength of your particular domain. However, while Moz is a very comprehensive SEO platform, Semrush still has it beat in terms of the. Hence both are best in the keyword research manager or keyword research list!Keyword Difficulty directly correlates to efforts you must put in to rank in the SERPs. The Moz Keyword Difficulty Tool generates a difficulty score for a keyword, which is based on factors such as search volume, competition, and domain authority. Link Explorer Explore over 40 trillion links for powerful backlink data. EGOL Jun 22, 2011, 1:32 AM. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). 16. Check out our SEMrush vs Moz 2019 review to discover the ultimate tool!Semrush – No special discount, but you can get a 16% discount on an annual subscription. The program makes an estimate of financial value per word. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. ”. The last one (priority score) shows whether targeting the keyword is worth the. You can think of both Keyword Difficulty and Organic CTR as multipliers. However, the basic factors that contribute to the keyword difficulty score are the same. The Keywords Everywhere extension is a keyword research tool free , that shows you useful google keyword search volume and cost per click data on multiple websites. It provides keyword difficulty scores to assess competitiveness. Moz scores the difficulty level with a higher number. Both the tools are efficient in competitor analysis. And SEMRush tells. SEMrush is more affordable at higher pricing tiers (Agency and Enterprise) compared to. The keyword difficulty (KD) score provided by SEMrush is expressed as a percentage on a. You can sign up for a free account and get 10 keyword searches per day to check the keyword difficulty. A Difficulty score of 1 is not difficult at all, and 100 is very difficult. When it comes to Moz keyword difficulty score, there is no specific scale. Suggestions and difficulty scores. Try Semrush for FREE Now!The key features of SEMrush: Keyword Magic Tool – SEMrush possesses the largest keyword database on the market that includes more than 20 billion keywords. The volume of the keyword. The KWFinder vs SEMrush battle is one that has a different winner depending on your budget and your SEO needs. Semrush has a full set of tools for SEO research, while Moz has a number of tools for improving SEO. Keyword Suggestion in Moz. On the other hand, SEMRush Keyword Difficulty Score ranges from 0 to 100 as well, but the interpretation of the scores may vary slightly between the two tools. The three products’ scores are calculated in different ways however. What defines a good keyword difficulty score for your website to target though, varies depending on the ranking strength of your particular domain. Semrush Visibility Score. Keyword Research and Reporting. 1m: 3. In fact, the tool uses at least 17 different parameters to assess the difficulty of a keyword. A standout feature is the Keyword Magic tool—enter your target keyword and get a comprehensive view of metrics like user intent, keyword difficulty, and more. The highest score indicates the difficulty and importance of the keyword. Semrush and Moz. Instead of the traditional method of entering a seed keyword and getting a list of suggestions, Semrush reveals the keywords your competitors are ranking for. It is based mostly on the authoritativeness of pages ranking on the first search engine results page (SERP). This score. Then, repeat this step for other seed keywords (e. k. Keyword Difficulty Score. Like the first two services, Moz has its own score to reflect keyword difficulty that is. A higher score represents low competition and higher search volume/organic CTR. Which is huge for choosing keywords to go after. In this ultimate guide, we will provide an unbiased comparison of three popular SEO tools: Ahrefs, SEMrush, and Moz. Completely different Keyword Difficulty scores. Moz Pro. With the increasing costs of acquiring backlinks, this is a huge benefit. In Semrush, you simply have to add the site address and get the required information. However, a possible workaround would be entering each. 🎯Moz: Known for its. How to Install. It is based on the number of backlinks, referring domains, organic search traffic, etc. Moz’s pricing ranges from $99 a month to $599 a month. The more keywords you rank for, the more searches they get each month, and the higher you rank for them, the higher your organic traffic score. KD of a Keyword. 5. Analyze competitor websites for keyword ideas. Moz Semrush; Amazon: 3. As a rule of thumb, any website should be able to target keywords with a difficulty score of 30 or lower. Long Tail ProCompletely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. Keyword Magic Tool: SEMrush’s Keyword Magic Tool is a comprehensive keyword research tool allowing users to discover relevant keywords, analyze trends, and identify long-tail and related keywords. All in all, SEMrush clearly offers more data than Moz on the keyword overview page. I filtered out around 15 keywords having KD of 0/1. First, we took 24,000 random domains in 10 equal groups based on their Semrush Authority Score (2,400 domains with a score 0-10, 2,400 domains with a score 11-20, etc. 3. Organic Research Are Moz Semrush Keyword Difficulty Score Differences. Semrush. For instance, SEMrush indicates keyword difficulty (KD) with a percentage score, always with two decimal points. If you are searching for affordable alternatives, we have hand-picked the four best SEO tools worth checking out. Keyword difficulty is not used by the search engines, it is a concept that comes from SEO tools such as Ahrefs, SEMrush, or Moz. All keyword tools are not the same. Moz. more limited. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. It offers over 55 tools including keyword research, site audits, competitor analysis, PPC research, and so on. Semrush is one of the leading SEO tools in the market used by thousands of industry professionals, and the Keyword Magic tool is one of the top keyword difficulty checkers you’ll ever get your hands on. So we will limit this review to these plans only to see which tool offers the maximum value for the same price. The largest difference between Moz and Semrush is Semrush’s social media toolkit and its on-page SEO features and SEO Writing Assistant. Anchor text used in the link . It is used mostly in the keyword research process for selecting the keywords for which you actually have a chance of ranking. Today we are discussing SEO tools (search engine optimization tools). Semrush Key Features & Advantages over AnswerThePublic. In general you can expect our data to be on pair with the top-3 SEO tools Semrush, Ahrefs and Moz. Several tools are available, like Ahrefs, Moz, and SEMrush, to check the keyword difficulty of a specific keyword. 3. This information should be accessible very quickly on the site's front page. It also offers suggested long-tail keywords and provides an overall keyword difficulty score. Authority Score: Authority Score is Semrush’s proprietary metric used to measure the overall quality of the domain. a keyword difficulty score under a certain level) will provide you with a higher chance of ranking in the search engines. Semrush. Instead of relying solely on a keyword’s search volume, Keyword Difficulty provides users with additional context about the keyword. Ahrefs is an SEO tool that offers features to help you with your keyword research, content marketing strategies, backlink analysis, and others. So decided to blindly follow SEMrush's keyword difficulty advice for a batch of keywords on my new test blog. Discover the differences between Ahrefs, SEMrush, and Moz and which one is best for your SEO needs. What is the difference between Ahrefs and Moz? Ahrefs and Moz are both considered comprehensive SEO research tools for keyword research, domain ranking, rank tracking and site audits. Moz and Semrush have excellent keyword tools; hence we cannot decide the better one solely based on the keyword research, so let’s move forward and get into a bit more detail to find the winner. Using SEMrush I was able to identify a phrase match for. Furthermore, for some metrics, such as keyword difficulty score, each tool has its formula to calculate it. Site Audit: Semrush is simple like Moz with advanced features like Ahrefs. Moz is a popular SEO tool that has a keyword explorer, backlink analysis, and other SEO tools to improve your business website search visibility. Keywords Explorer. SEMrush is an all-in-one SEO tool that helps you improve the keyword rankings of your posts and boosts Google Ads campaigns. I am partial to the KC score in Long Tail Pro when it comes to getting a reliable number to know just how tough it's going to be to rank for a keyword. All-in-one SEO tool: You can use Semrush for both on-page and off-page SEO optimization. for Moz those could be Ahrefs and Semrush. Yes — that means inspecting the top 10 organic pages for. We found large variations for keyword difficulty scores between tools. Both SEMrush and BrightEdge boast of high. The results will include other keyword suggestions, as well as a SERP analysis. The keyword difficulty score is a percentage from 0 to 100, and the higher the percentage, the more difficult Semrush predicts it would be to rank for. Overall, SEMrush and KeywordTool. Its keyword difficulty tool follows an extensive process, using at least 17 different parameters to evaluate the difficulty of a keyword. Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. ) Thus, Moz may excel in. You Need Fewer Backlinks. Breadth. This query will generate a list of your top ranking keywords. The Organic CTR metric, however, is seemingly unique to Moz. Like Semrush and Ahrefs, Moz offers all crucial parameters for analyzing and comparing keywords, such as search volumes, keyword rankings, and keyword difficulty scores. we can see that our highest ranking keyword difficulty score for semi-competitive keywords is. Semrush has a lot of competition on the backlink analysis side of SEO. LinkMiner Backlink Analysis Tool. It provides a percentage score indicating the difficulty of ranking for that keyword. Differences in MethodologyA feature exclusive to Moz is Page Authority (PA). an image block, AdWords ads, a featured snippet, or. KD% (Keyword Difficulty): It shows you how hard it would be for a website to rank organically in the Google top 10 for the analyzed keyword. For example, when does a blue -- non-competitive -- move into the green level, and so forth. Once you reach the confirmation page, click “ Explore your account . Ideally, you should aim for keywords with a keyword difficulty score below 50 for optimal results. The difference in price (around $20 per month) is actually fairly reflective of the difference in these numbers. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. When comparing Semrush to Moz, the two are very similar. So picking the RIGHT SEO tool among them is definitely a daunting task. A new SEOquake feature is now available: Keyword Difficulty! You might have already seen this metric in SEMrush reports. However, Keyword Planner does restrict search volume data by lumping keywords together into. Both Moz and. (think low-competition keywords a. You’re looking for keyword research tool with surprisingly accurate keyword difficulty score metric. Therefore, if you compare KD scores in Moz SEMrush’s comes out. Which makes it solid for competitor analysis. After you’re through with the registration, the process of starting queries is similar to both of the previously-covered services – just type in a keyword and wait for the results. we can see that our highest ranking keyword difficulty score for semi-competitive keywords is. You can also get data on keyword difficulty, search volume, trends, CPC, SERP features, etc. However, a low Keyword Priority score means that you have a low organic CTR/volume and high difficulty. All they have to say is that a higher keyword difficulty score means it would be more difficult to outrank already-ranking results and a lower difficulty score simply means it would likely be easier to compete with existing results. 7. It helps save time for businesses simply by streamlining workflows. The way they calculate KD must be very different though because the numbers they pull are drastically different. 4. The idea is the same, the higher the number, the harder it. 33 per month. It offers a wide range of metrics, including search volume, keyword difficulty, and related keywords. (Helps to identify competition level)One cool feature inside of Keyword Ideas that I don’t see a lot of people use is the different keyword types. Semrush, an all-in-one SEO software giant, has several different tools to help you conduct keyword research. Like Moz and Ahrefs, SEMrush’s Keyword Difficulty score tells you how difficult it will be to rank for the keyword based on ranking pages’ link profiles, running on a scale from 0-100%. SEMrush lets you check your organic traffic data and ranking backward in time by a month. Without research, marketing wouldn’t be as successful as it is today. Competitive Research Uncover valuable insights on your organic search competitors. Semrush lets customers choose from three pricing plans: Pro: $129. As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. Guru: $249. Like Semrush, you can filter the results to get specific information related to your keyword. There’s a free browser toolbar that makes evaluating keyword difficulty faster and easier: The MozBar. provides additional capabilities like content audit and score. It helps you find relevant keywords and analyze trends including long-tail keywords. The score is now more accurate for all types of keywords across all of our regional databases. KWFinder is a specialized keyword research tool that helps you identify long-tail keywords that have low SEO difficulty. And yes, the difficulty score here still reflects a keyword’s overall competitiveness. Organic Research Moz Semrush Keyword Difficulty Score Differences. The description provided within the tool says that they use a combination of page quality and backlink profiles for the top 10 ranking results. LinkMiner is Mangools’ backlink checker. These tools give users valuable insights into their website's performance and provide actionable recommendations for optimization. Moz’s Keyword Explorer tool calculates keyword difficulty by taking an average of the PA of the top 10 search results. Most of the solutions provide solid keyword and backlink tools, but when it comes to content planning, Ahrefs destroys the competition. Ahrefs proves once again that it is the best tool for keyword research. In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. In essence, keyword difficulty helps you predict whether you are likely to outrank your competitors. SEMrush themselves have noted this and are working on improving this tool. SEMrush: Feature Comparison. (All four plans have the same core features. Thanks in advance for your help with this. On the other hand, SEMRush Keyword Difficulty Score. In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. 99 (same as Moz) every month and you can track 3000 reports per day. Includes keyword research for YouTube, Amazon, and Bing. The score is now more accurate for all types of keywords across all of our regional databases. This may give a keyword list of 100 to 200 keywords which are easy to include in your article. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Semrush also has an enormous keyword database for Google, which gives you all of the ideas that you need for writing tons of articles. This. ). 4. It also assesses keyword competitiveness with difficulty scores. It's a critical step in the keyword research process. But there are several factors that determine this score, such as DA, homepages, query term use, and projected click-through rate (CTR). Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Semrush has a unique approach to keyword research. In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. Create an account and enter a broad term. These changes were made to make sure Semrush offers the best keyword research software possible. Organic CTR (Click-Through-Rate) in Keyword Explorer helps you identify keywords with click-hogging SERP features like ads, news, knowledge graphs, and so on. 4) Moz's Keyword Explorer. That parameter, along with the keyword difficulty value applies to both SEMrush and Moz. keyword difficulty, by device, SERP features, etc. Keyword difficulty is an SEO Concept to predict the ranking difficulty for a certain search term phrase. That’s what makes the concept of “keyword difficulty” one of the key challenges in SEO. Moz's keyword difficulty score helps you gauge the competitiveness.